India Edtech Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 30.20% (2024-2032)
The India Edtech market is rapidly expanding, driven by digital learning, increased internet access, and rising demand for skill-based education. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 30.20% from 2024 to 2032.

India Edtech Market Trends and Drivers:
The India edtech market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by the growing use of digital devices as well as the increasing internet penetration rate. Meanwhile, the COVID-19 pandemic has been a major force behind the push for digital transformation in education, which has compelled both individuals and educational institutions to embrace online learning systems.
This shift caters to the rising need for personalized learning experiences and the flexibility of remote education. Furthermore, the initiatives of the government bodies, such as the Digital India campaign and the introduction of e-learning modules in schools, have been pivotal in boosting the India edtech market. In addition to these factors, the expanding youth population and increasing consciousness of the benefits of online education among parents and students are thereby driving market demand.
Key trends in the India edtech market include the rise of artificial intelligence (AI) and machine learning (ML) applications in education, enhancing adaptive learning and predictive analytics. Moreover, companies are focusing on offering multilingual and culturally tailored content to cater to India’s diverse population. Additionally, the integration of gamification and immersive technologies like AR and VR is gaining traction, offering engaging and interactive learning experiences.
In line with these factors, the edtech platforms are also venturing into professional and skill-based learning, addressing the employability gap in the workforce. Consequently, with venture capital investments pouring into the sector, the competition among players is intensifying, leading to innovation and diversification of offerings. This dynamic ecosystem is anticipated to continue driving the growth of the India edtech market in the coming years.
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India Edtech Market Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Sector:
- Preschool
- K-12
- Higher Education
- Others
Breakup by Type:
- Hardware
- Software
- Content
Breakup by Deployment Mode:
- Cloud-based
- On-premises
Breakup by End User:
- Individual Learners
- Institutes
- Enterprises
Breakup by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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