Market Overview 2024-2032

The Vietnam esports market size is projected to exhibit a growth rate (CAGR) of 10.13% during 2024-2032. The market is expanding rapidly, driven by rising internet penetration, a growing gaming community, and increasing investments in the industry. Key trends include the surge in mobile gaming and esports tournaments, with major players focusing on sponsorship deals, streaming platforms, and innovative monetization strategies.

Key Market Highlights:

✔️ Strong growth driven by rising internet penetration and a booming gaming community
✔️ Increasing popularity of mobile gaming and competitive esports tournaments
✔️ Growing investments from sponsors, media platforms, and gaming companies
✔️ Expansion of streaming platforms and influencer-driven content creation
✔️ Government support and regulatory developments shaping the esports ecosystem
✔️ Advancements in gaming infrastructure and technology enhancing player experience

Request for a sample copy of the report: https://www.imarcgroup.com/vietnam-esports-market/requestsample

Vietnam Esports Market Trends and Drivers:

The Vietnam esports market is undergoing rapid growth, fueled by the increasing penetration of the internet and mobile devices. With over 70% of the population having internet access and a substantial number of users engaging through smartphones, the country has become a vibrant hub for online gaming and esports. This accessibility allows a diverse demographic, especially the youth, to participate in gaming as both players and spectators. The surge in mobile gaming has particularly boosted the popularity of esports titles that are easily playable on smartphones, such as Mobile Legends and PUBG Mobile. Additionally, the expansion of high-speed internet connections has enhanced the overall gaming experience, resulting in smoother gameplay and improved streaming quality. As more players and viewers engage with esports, the market is witnessing an influx of new participants, further driving growth. This dynamic presents opportunities for game developers, sponsors, and event organizers to connect with an expanding audience eager to engage with esports content.

Recognizing the potential of esports as a significant economic and cultural sector, the Vietnamese government is increasing support and investment in the industry. Initiatives aimed at promoting esports as a legitimate sport are gaining momentum, with the government encouraging the establishment of esports associations and the organization of national tournaments. By fostering a regulatory environment conducive to esports development, the government aims to position Vietnam as a regional hub for competitive gaming. This support is crucial for attracting foreign investment and sponsorships, which are essential for the sustainability and growth of the esports ecosystem. Furthermore, educational institutions are beginning to incorporate esports programs into their curricula, training the next generation of gamers, developers, and industry professionals. By 2024, it is anticipated that government initiatives will continue to enhance the esports market’s credibility, encouraging more stakeholders to participate in this burgeoning sector.

The rising popularity of competitive gaming and streaming platforms is another key factor shaping the Vietnam esports market. Major esports tournaments, both local and international, are attracting significant viewership, creating a vibrant community of fans and players. Platforms like Twitch and YouTube Gaming have gained popularity among Vietnamese gamers, allowing them to stream their gameplay and interact with audiences in real-time. This trend not only boosts engagement but also provides monetization opportunities for content creators through sponsorships, donations, and advertising revenue. The emergence of local esports teams and organizations has fostered a sense of community and rivalry, further driving interest in competitive gaming. By 2024, it is expected that the integration of esports into mainstream culture will deepen, with traditional media outlets beginning to cover esports events and personalities, thereby broadening the audience base. The combination of competitive gaming and streaming is creating a dynamic ecosystem that supports the growth of esports in Vietnam, attracting both players and sponsors.

Trends within the Vietnam esports market are evolving rapidly, reflecting the country’s youthful demographic and growing interest in gaming culture. One notable trend is the increasing investment from both domestic and international companies in esports infrastructure, including arenas, training facilities, and broadcasting capabilities. By 2024, more professional esports leagues are anticipated to emerge, providing structured competition and pathways for aspiring gamers to turn professional. This professionalization of the esports scene is complemented by the rise of influencer marketing, where popular gamers and streamers promote games, products, and brands, further driving engagement and participation. Another significant trend is the growing acceptance of esports as a legitimate career path, with more young individuals pursuing gaming not just as a hobby but as a viable profession. Educational institutions are recognizing this shift by offering programs and courses related to game design, esports management, and digital marketing. Additionally, the increasing collaboration between game developers and local esports organizations is leading to the creation of tailored content that resonates with Vietnamese gamers, enhancing the overall gaming experience. Overall, the convergence of investment, professionalization, and cultural acceptance is setting the stage for a thriving esports market in Vietnam, poised for substantial growth in the coming years.

Vietnam Esports Market Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2023

Historical Year: 2018-2023

Forecast Year: 2024-2032

Breakup by Revenue Model:

• Media Rights
• Advertising and Sponsorships
• Merchandise and Tickets
• Others

Breakup by Platform:

• PC-based Esports
• Consoles-based Esports
• Mobile and Tablets

Breakup by Games:

• Multiplayer Online Battle Arena (MOBA)
• Player vs Player (PvP)
• First Person Shooters (FPS)
• Real Time Strategy (RTS)

Breakup by Region:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145