India Athleisure Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.70% (2024-2032)

The India athleisure market is growing rapidly, driven by rising health consciousness, fitness trends, and fashion-forward consumers. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 5.70% from 2024 to 2032.

India Athleisure Market Trends and Drivers:

The rising consciousness of health, fitness, as well as overall well-being among consumers, are the factors responsible for the growth of the India athleisure market. Additionally, as more people embrace active lifestyles, the demand for versatile clothing that blends functionality and style is increasing.

Besides this, the growing impact of social media and fitness influencers promoting athleisure as both workout and casual wear has significantly contributed to this trend. Moreover, the shift towards comfortable, everyday apparel due to changing work environments, including remote working, has further fueled the need for athleisure wear. Consumers are seeking clothing that can transition seamlessly from exercise routines to casual outings, making athleisure a popular choice. 

Technological innovations in fabric, such as moisture-wicking materials, stretchable fabrics, and antimicrobial properties, are also propelling the growth of the India athleisure market. In addition to this, leading brands are investing in research and development to create sustainable, eco-friendly fabrics, catering to the rising demand for environmentally conscious products. Furthermore, the market is positively inflated by the surge of e-commerce platforms, and the convenience of online shopping has expanded its reach, enabling consumers to access a wide range of athleisure options.

Apart from this, international brands entering the Indian market and collaborations with celebrities and influencers are also boosting the popularity of athleisure which is acting as another significant growth-inducing factor. As fitness consciousness continues to grow, and fashion trends evolve, the India athleisure market is expected to see robust growth in the coming years.

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India Athleisure Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

• Mass Athleisure
• Premium Athleisure

Breakup by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
• Shirts
• Leggings
• Shorts
• Others

Breakup by Distribution Channel:

• Online
• Offline

Breakup by End User:

• Men
• Women
• Children

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Ask Analyst for Customization:  https://www.imarcgroup.com/request?type=report&id=21492&flag=C

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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