Indian Online Grocery Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 26.7% (2024-2032)
The Indian online grocery market is rapidly growing, driven by urbanization, convenience, and changing consumer preferences for digital shopping. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 26.7% from 2024 to 2032.
Indian Online Grocery Market Trends and Drivers:
The Indian online grocery market is experiencing significant growth, driven by increasing internet access, smartphone usage, and consumers’ rising preference for convenience. This trend has been further accelerated by the COVID-19 pandemic, which reshaped consumer behavior and boosted demand for online grocery shopping.
More consumers are opting for home deliveries and enjoying the extensive product selection available through apps and websites. The proliferation of digital payment options and growing trust in online transactions also support market expansion.
Key trends include the rise of quick commerce, with companies offering same-day or even one-hour delivery services to meet the demand for instant gratification. Both e-commerce giants and local startups are investing in advanced logistics, supply chain infrastructure, and last-mile delivery, enhancing the overall customer experience and fueling market growth.
Additionally, a growing focus on healthy and organic products reflects consumers’ increasing health consciousness, driving the demand for fresh, high-quality items. Subscription-based models and personalized shopping experiences, powered by data analytics and artificial intelligence, are gaining popularity. These trends, combined with rising investments and partnerships between retailers and e-commerce platforms, are expected to propel the robust growth of the Indian online grocery market in the years ahead.
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Indian Online Grocery Market Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Beverages
- Meat and Meat Products
- Others
Breakup by Payment Method:
- Online
- Cash on Delivery
Breakup by Platform:
- App-based
- Web-based
Breakup by Region:
- North India
- East India
- West India
- South India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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