India Video Streaming Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 11.40% (2024-2032)

The India video streaming market is rapidly growing, driven by increasing internet penetration, smartphone usage, and diverse content demand. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 11.40% from 2024 to 2032.

India Video Streaming Market Trends and Drivers:

The India video streaming market is expanding swiftly due to the growing use of smart devices, affordable data plans, and increased internet penetration. Additionally, the rising demand for original content and on-demand entertainment is fueling the market, as seen in the popularity of platforms like Netflix, Amazon Prime, and Disney+ Hotstar.

The surge in regional content across Indian languages is helping platforms reach a wider audience, further boosting market growth. The shift from traditional TV to OTT platforms is also driven by evolving consumer preferences, especially among younger viewers seeking flexibility in content consumption.

Technological advancements like 4K streaming and cloud-based content delivery are enhancing user experiences, while AI and machine learning-powered personalized recommendations are increasing viewer engagement. Collaborations between telecom companies and OTT services are making streaming more accessible and affordable.

Moreover, advertising-based video-on-demand (AVOD) models, which offer free content supported by ads, are gaining traction, particularly among cost-conscious users. Alongside these trends, the improvement of internet infrastructure and a rising subscriber base are driving further growth in the India video streaming market. These combined factors are expected to propel the market forward in the coming years.

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India Video Streaming Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Component:

• Solution
  • IPTV
  • Over-the-top
  • Pay TV
• Services
  • Consulting
  • Managed Services
  • Training and Support

Breakup by Streaming Type:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Breakup by Revenue Model:

• Subscription
• Transactional
• Advertisement
• Hybrid

Breakup by End User:

• Personal
• Commercial

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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