India Quick Service Restaurants Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 7.60% (2024-2032)
Market Size in 2023: USD 22.83 Billion
Market Size in 2032: USD 46.02 Billion
The India quick service restaurants market is thriving, driven by urbanization, rising disposable incomes, and demand for convenient dining options. According to the latest report by IMARC Group, the market size reached USD 22.83 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 46.02 Billion by 2032, exhibiting a growth rate (CAGR) of 7.60% during 2024-2032.
India Quick Service Restaurants Market Trends and Drivers:
The India Quick Service Restaurants (QSR) market is witnessing robust growth, driven by the rising preference for affordable and convenient food options, especially among the young, urban population. The demand for fast, ready-to-eat meals that align with busy lifestyles and increasing disposable incomes is significantly boosting market expansion.
The growing presence of international QSR brands and the rapid expansion of domestic chains are further fueling the market. Additionally, the proliferation of digital platforms and food delivery services has revolutionized the sector, enabling consumers to conveniently order meals through mobile apps and online services.
Key trends shaping the market include an increasing focus on healthier menu options as health-conscious consumers seek nutritious alternatives to traditional fast food. In response, QSR brands are introducing offerings such as salads, wraps, and grilled items to cater to this demand, driving further growth. Moreover, technological advancements like digital payment systems, self-service kiosks, and contactless ordering are enhancing customer experiences.
The emergence of cloud kitchens and the growing popularity of vegan and plant-based food options are also influencing the market. As sustainability becomes a priority, QSR brands are adopting eco-friendly packaging and waste reduction practices. These developments, coupled with ongoing investments in innovation and technology, are expected to propel the growth of the India QSR market in the coming years.
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India Quick Service Restaurants Market Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Cuisine:
- Bakeries
- Burger
- Ice Cream
- Meat-based Cuisines
- Pizza
- Others
Breakup by Outlet:
- Chained Outlets
- Independent Outlets
Breakup by Location:
- Leisure
- Lodging
- Retail
- Standalone
- Travel
Breakup by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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Market Outlook 