India Kids Apparel Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 2.28% (2024-2032)

Market Size in 2023: USD 21.6 Billion

Market Size in 2032: USD 26.5 Billion

The India kids apparel market is growing rapidly, driven by rising disposable incomes, fashion trends, and expanding retail infrastructure. According to the latest report by IMARC Group, the market size reached USD 21.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 26.5 Billion by 2032, exhibiting a growth rate (CAGR) of 2.28% during 2024-2032.

India Kids Apparel Market Trends and Drivers:

The growth of the India kids apparel market can be attributed to escalating disposable incomes, evolving fashion trends, and heightened brand awareness among consumers. Parents are increasingly willing to invest in high-quality, stylish clothing, reflecting a shift toward branded and premium kids’ wear.

The influence of social media and e-commerce platforms has made it easier for parents to stay updated on the latest trends and access a wide variety of kids’ apparel online. Additionally, the expansion of organized retail and the entry of international brands into the Indian market are contributing to the sector’s growth.

Key trends shaping the market include the rising demand for sustainable and organic clothing as parents become more conscious of the materials used. Eco-friendly fabrics and ethical manufacturing practices are gaining importance in purchasing decisions. Character-themed apparel, inspired by popular cartoons, movies, and superheroes, is also becoming increasingly popular among children.

Brands are offering season-specific collections to align with global fashion trends and festivals, fueling market growth. The rise of customization options, allowing parents to personalize kids’ clothing, is another significant trend. With the growing influence of digital marketing and social commerce, these factors are expected to continue driving the India kids apparel market’s expansion.

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India Kids Apparel Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Category:

• Uniforms
• T-shirts/Shirts
• Bottom Wear
• Ethnic Wear
• Dresses
• Denims
• Others

Breakup by Season:

• Summer Wear
• Winter Wear
• All Season Wear

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online
• Others

Breakup by Gender:

• Girls
• Boys

Breakup by Sector:

• Organized Sector
• Unorganized Sector

Breakup by Cloth Material:

• Nylon and Rayon
• Wool
• Cotton Mix/Blended
• Polyester
• Cotton
• Others

Breakup by Region:

• North India
• East India
• West and Central India
• South India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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