India E-Commerce Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 29.3% (2024-2032)

Market Size in 2023: USD 92.7 Billion

Market Size in 2032: USD 259.0 Billion

The India e-commerce market is rapidly growing, driven by increasing internet penetration, smartphone usage, and a shift towards online shopping. According to the latest report by IMARC Group, the market size reached USD 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032.

India E-Commerce Market Trends and Drivers:

A combination of factors such as high internet penetration, growing use of smartphones, as well as rising disposable incomes are responsible for the growth of the India e-commerce market. Additionally, the ongoing shift from traditional retail to e-commerce has been further accelerated by the outbreak of the COVID-19 pandemic, which heightened the demand for contactless shopping experiences.

Besides this, the push by government authorities to enhance digital infrastructure and promote online business through initiatives like the Digital India campaign has also been a major driver. Moreover, the rise of online payment systems, improved logistics networks, and the growing preference for convenience in shopping are fueling the expansion of the market.

The growth of mobile commerce (m-commerce) and the increasing popularity of social commerce are augmenting the India e-commerce market. In addition to this, mobile shopping is becoming the preferred method for consumers to browse and make purchases, prompting e-commerce platforms to optimize their mobile interfaces and apps. Social media platforms like Instagram, Facebook, WhatsApp, etc., are also playing a major role in driving sales, with influencers and businesses leveraging these channels to connect with consumers directly.

Furthermore, the rise of hyperlocal delivery services and the expansion of same-day delivery options are becoming important trends, particularly in the grocery and food sectors. Apart from this, the increasing focus on personalized shopping experiences, powered by AI and data analytics, is enhancing customer engagement, and boosting sales, which is anticipated to drive the India e-commerce market in the coming years.

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India E-Commerce Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

Breakup by Transaction:

• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)
• Others

Breakup by Payment Mode:

• Cash Payment
• Bank Transfer
• Card Payment
• Digital Wallet
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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